Smartphone shipments rise by 17% in India


Smartphone market in India posted a 17.1 per cent sequential rise in shipments to 27.5 million units in April-June quarter, with Chinese vendors like Lenovo, Xioami and Vivo driving the growth, research firm IDC said.

According to research firm IDC, India's Smartphone shipments for the second quarter were at 27.5 million, up from 23.5 million shipped in the previous quarter, indicating an upward trend. Shipments had fallen by 8.2% sequentially in the first quarter of 2016. 
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IDC attributed the growth to aggressive device launches and updates by market leaders Samsung and Micromax. 
About 33.7 million units of feature phones were shipped in the second quarter this year, up 2.6 per cent over last year.

"Cautious spending behavior of consumers clubbed with feature phone's continued relevance to the target customer's usage needs, vendors re-calibrating the channel to increase their share and relatively better margins with feature phones are some of the factors which are driving the volumes for feature phones," IDC said.

With the festive season approaching, IDC expects shipments of both smartphone and feature phone to sequentially grow in the third quarter.

Smartphone volumes declined for Indian and global vendors year-on-year, while Chinese players like Lenovo, Vivo and Xioami saw a 75 per cent jump in their shipment in the second quarter of 2016.

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