Mumbai: Arundhati Bhattacharya, Chairman, State Bank of India, on the occasion of 61st State Bank Day, launched a social media banking platform for Facebook and Twitter users, called ‘SBI Mingle’ which will help the customers with a host of banking services on their social media accounts, at their own convinience.
Arundhati Bhattacharya said, “The Bank has witnessed tremendous engagement from its customers on each of its social platforms for queries, information, advice and complaint resolution. Being aware that the millennial customers no longer interact with their bank from a traditional channel perspective, the Bank is planning to introduce more services like request for chequebook, stop cheque, register for mobile banking, internet banking, SMS alerts and block ATM/Debit Cards on this platform soon.”
The customers have to register for this service through a simple one time registration process using either their account number or their ATM/Debit Card details. After registering they can undertake the various banking facilities available on the platform. Currently balance enquiry, mini statement, funds transfer within SBI as well as inter-bank and beneficiary management services are available for Facebook. On Twitter, using hashtags the customers can find out their account balance and view mini statements. The Bank is offering its millennial customers a new digital experience allowing them to do banking as part of their everyday lives.