Mumbai: It is the first time in the history of Indian cinema that an airline has dedicated an aircraft to a movie. As part of a unique promotional strategy for Kabali, they earlier launched an exclusive app that was launched on Google Play that had everything about the film. And now way before releasing, Rajinikanth’s film has tied up with a major airline to create a history.
The movie will release in Malaysia too and therefore makers have collaborated with Air Asia for an exclusive partnership. Now Air Asia flights are carrying huge posters of Kabali on them. And it looks damn interesting too! So now if you fly with Air Asia, you will see Thalaiva in his gangster avatar.
This aircraft will be flying across the AirAsia India network covering destinations including Bengaluru, New Delhi, Goa, Pune, Chandigarh, Jaipur, Guwahati, Imphal, Vizag and Kochi. As an official airline partner for 'Kabali,' it has also planned a special flight from Bengaluru to Chennai for the fans to watch the first-day-first-show of the movie. The movie, which also stars Radhika Apte, was initially planned for a release on July 1 this year. It was later postponed to July 15 and it is widely speculated that the film has now been pushed further to July 22.