PV Sindhu’s Rio silver leads to 3-year, Rs 50cr golden deal


New Delhi: PV Sindhu became the first Indian woman to win silver in Rio Olympics, and the shuttler, as a result of this, has been receiving cash rewards and other gifts. Sindhu, after her stupendous performance in Rio, has signed a three-year deal worth Rs 50 crore with a sports management company — Baseline.

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Speaking to the newspaper, Tuhin Mishra, managing director and co-founder of Baseline, told that Sindhu's success was there for all to see and also praised her humbleness.

"Her soaring popularity has attracted the attention of so many companies. In the next three years, we will work to maximise her value. Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," said Mishra.

Mishra also told the newspaper that several companies are keen to sign endorsement deals with Sindhu and they have finalised nine of them.

"Ever since Sindhu returned from the Olympics, so many people have been approaching her. In the last few days we've had intense discussion on whom to endorse. So far we have finalised nine companies. Maybe by the end of next week we will be signing with them. As for the rest, we are yet to take a decision," Mishra said.

Notably, Sindhu was in sublime form in Rio where she defeated several higher-ranked opponents before losing to World No. 1 Carolina Marin in women's singles final. As a result of her hectic schedule, Sindhu has pulled out of the next week's Japan Open Super Series as well as the Korea Open Super Series starting September 27. The Rio Olympics silver medalist was set to clash with the World No.1 Marin in the quarter-finals in Tokyo.

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