Priyanka Chopra had been roped in as the brand ambassador for Assam tourism, and that the state’s government had signed her for their campaign. But the news took a controversial turn when some reports claimed that she was charging Rs 1.5 crore a day, and would pocket a cool Rs 15 crore for a 10-day shoot.
However, now, the office of Assam Tourism Development has sent a letter, clearing the air. “The media reports regarding the remuneration are false,” reads the letter. Priyanka’s spokesperson also confirmed the news.
An insider says, “Priyanka was approached for the campaign, and she is keen to do it too. But they never spoke about the money. She has been actively working for many causes, and the idea of promoting tourism for an Indian state appealed to her. She isn’t in the country till December, as she is busy shooting for her American show. She is also looking forward to the release of her Hollywood film. But she really wants to be part of this campaign, and will take a call on it soon.”
This wasn't well received by the natives and the ministry was slammed for paying such a hefty sum to a celebrity after claiming that it cannot satisfy the state's budgetary demands as the state was facing a financial crisis. Two months ago, the state Governor claimed that it can barely meet the basic commitments of the state like salaries and pension in the trying times of floods.