Location-based augmented reality game Pokémon GO has started fading in terms of popularity, after becoming the most downloaded mobile gaming app in modern history. Pokemon Go is starting to lose the battle for mobile mindshare.
As such, investors and executives at Facebook Inc., Instagram, Tinder (Match Group Inc.), Twitter Inc., and Snapchat can breathe a sigh of relief, says Senior Analyst Victor Anthony.
Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps.
Data from Sensor Tower, SurveyMonkey, and Apptopia, however, show that Pokemon Go’s daily active users, downloads, engagement, and time spent on the app per day are all well off their peaks and on a downward trend.
If these declines prove enduring, this would cast aspersion not only on the viability and popularity of Pokemon Go, but augmented reality gaming at large, according to the analyst.
The game was credited with encouraging healthy exercise by some, while others objected to its use in inappropriate locations – such as the US Holocaust Museum.
On 21 July – two weeks after the 6 July release in the US – analytics company Survey Monkey declared that the game had already peaked, releasing charts showing that daily active users, downloads, and consumer interest were already trending down.
“Previous blockbuster titles Candy Crush and Draw Something took months to gain momentum, gather tens of millions of users, and hit peak usage,” Survey Monkey blogger Robbie Allen wrote. “Pokémon Go achieved the same thing in a single week.”
Niantic is in the process of releasing an update to the game for Android and iOS devices, according to a post on its Facebook page. The update will include a new feature called “Pokémon Appraisal” and the post promises “several new and exciting features to come in the future of Pokémon Go”.