Los Angeles: Hugh Hefner, Iconic Playboy magazine founder died surrounded by family at his home, the Playboy Mansion of natural causes at age 91.
“Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognizable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones,” Playboy Enterprises said in a statement on Wednesday.
Hefner is survived by his wife Crystal and four children following Christie, who served as CEO of Playboy Enterprise for more than 20 years; David, Marston and Cooper, who currently serves as Chief Creative Officer at the company.
“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom.” said Cooper Hefner, his son and Chief Creative Officer of Playboy Enterprises.
Cooper added, “He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history. He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises.”