Indian ride-services start-up Ola disclosed on Tuesday another auto entertainment platform that permits travelers to listen to their preferred music, as it tries to charm riders with gizmos in an offer to outmanoeuvre global giant Uber in a quickly developing business sector.
Ola Play, as the organization has named the new component, is aimed at attracting mostly business travellers that use Ola Prime, its line of mid-sized sedans.
Ola is battling a pitched fight to attempt and hold piece of the overall industry in the nation, where its much better capitalized rival Uber is making a major push and gaining ground.
The organization confronts a mounting risk from Uber since Uber sold its China operations to Didi Chuxing in August, extracting itself from a costly competition and freeing up funds for it to focus on India, its second largest market outside the United States.
Ola, supported by Japan's SoftBank Group and China's Didi Chuxing among others, is esteemed at more than $5 billion in the wake of bringing $1.3 billion up in financing. It is hoping to raise another $1 billion this year, as indicated by a source near the organization.
In a meeting with Reuters, Ola prime supporter and CEO Bhavish Aggarwal declined to remark on Ola's gathering pledges endeavors, yet said he saw space for various players in the Indian market.
"There is space for various types of players," Aggarwal said. "I don't feel that the market's topping out at any point in the near future."
Ola said its new Play offering will permit riders, through their cell phones, to play tunes from Apple Music, Sony Liv, or different stages. Outsider engineers will likewise have the capacity to create applications for Ola Play. Diversion, shopping and tourism applications will be among the first to be highlighted.