Prime minister Narendra Modi is relied upon to announce on Saturday another slogan against poverty to go up against the famous "Garibi Hatao" begat by the Congress' Indira Gandhi.
He will address party specialists in Kerala's Kozhikode, where the BJP's national gathering, made up of top pioneers, will meet on Sunday.
As the BJP plans for pivotal get together races in Uttar Pradesh, Punjab and Uttarakhand, top pioneers trust the gathering can position itself to lead the fight against destitution, a space possessed for a long time by the Congress since previous Prime Minister Indira Gandhi gave it the "Garibi Hatao" or end neediness trademark in the 1970s.
The Congress, the BJP accepts, has since quite a while ago emptied that space and PM Modi needs to involve it.
The Modi government made a key move not long ago adjusting key approaches to the center objective of battling neediness, as it tried to dismiss the tag of hostile to poor, master corporate stuck to it by the Congress-drove resistance.
The new hostile to neediness crusade will be worked around Deen Dayal Upadhyay, a previous president of the Jan Sangh, from which the BJP was conceived. The legislature has named a few plans for the poor after Deen Dayal Upadhyay as the BJP commends his centennial.
Kozhikode, once known as Calicut, was picked as the venue for the gathering in light of the fact that Deen Dayal Upadhyay was chosen Jan Sangh president there in December 1967. He passed on 41 days after the race.
It additionally recognizes the BJP's presentation in the Kerala get together races prior this year. The gathering won a seat surprisingly as it endeavors to extend its nearness to spots where it has customarily been politically feeble.
The BJP has made a cooled township with lobbies, parlors and display zones in a recreation center in the heart of Kozhikode for the meeting and has called it the Deen Dayal Updhayay Nagri.
Kozhikode's streets are fixed with huge set patterns of BJP pioneers. The gathering's focal pastors, its main clergymen and top pioneers will go to the meeting.
BJP boss Amit Shah arrived today to a conventional Kerala welcome. A panchvadyam (five instrument) symphony played at the venue rather than the typical open location framework blasting BJP signature melodies.