Multix BS IV Launched by Eicher Polaris at Rs. 3.43 Lakh


Multix, a personal utility vehicle introduced by Eicher Polaris Pvt. Ltd., is all set to receive a new BS IV variant as the company targets the expansion of the vehicle to the market. Multix BS IV is priced at ₹ 3.43 lakh (ex-showroom, Jaipur). Currently available in 30 cities across 13 states, the Multix’s new variant will be available in Kerala, Karnataka, Odisha and Tamil Nadu eventually expanding its reach to 100 cities by the end of December 2016.

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Available in two variants called AX+ and MX, and receive the choice of four colour options, it will be powered by a diesel engine that offers a fuel efficiency of 27kmpl. The company stated that this utility vehicle has undergone extensive testing for off-road reliability, safety and durability.

Designed and engineered to suit both family and business needs, the Multix can seat five people and also accommodate luggage. Furthermore, it can be adapted to increase the storage space to 1918-litre. It also comes equipped with Pro Ride – Independent suspension system and gets a unique tubular frame structure along with Roll-Over Protection System (ROPS) for structural stability.

It also comes equipped with a ‘Pro Ride’ independent suspension system which claims to deliver a superior ride on all kinds of roads, and the tubular frame structure and roll-over protection system (ROPS) provides better structural stability. However, the most eye-catching feature will be the power takeaway feature which lets consumers extract up to 3kW from this vehicle. This means that the power generated can be used to light homes, and also power professional equipment such as drilling machines, water pumps etc.

Eicher Polaris Pvt. Ltd. is a 50:50 joint venture between Eicher Motors Ltd and Polaris Industries Inc, and expects to start operations out of four dealerships that are located in Bhubaneshwar, Cuttak, Sambalpur and Berhampur.

Mr Radhesh C Verma, Chief Executive Officer, Eicher Polaris Private Ltd, on the occasion of launch said, “We are ready to meet the growing interest in Multix, which is a ground up innovation, designed and engineered for Independent businessmen. The initial response of Multix has been rewarding, we will continue to equip our consumers with the Multix ecosystem and enable them to unlock their potential by accessing a world of new opportunities. We are committed to bringing the most eco-friendly mobility solutions to the Independent going forward.”

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