Moto Z with Mods coming to India by September-October


New Delhi : Lenovo-owned Motorola’s semi-modular Moto Z smartphones with Mods will be coming to India by September-October. The launch was confirmed by Aymar de Lencquesaing, senior vice president, Lenovo Group, and Chairman & President of the Motorola Mobility group in an interaction with select members of the media. "Mods with the Moto Z will define a new category of products. We intend to continue to invest and grow our market share in India. We started early and started with online only. We now have nine percent market share and will now come offline as well, " BGR India quoted Aymar de Lencquesaing, senior vice president, Lenovo Group, co-president, mobile business group, chairman & president, Motorola Mobility, as saying.

Moto Z, Moto Z phones with support for Mods or add-on functional covers were showcased at Lenovo’s Tech World conference in San Francisco earlier this month. Mods can be snapped onto the two phones using 16 magnetic pins, and offer a variety of functions. “We will have a clear value proposition in the premium segment. Mods are different from anything else being offered in the market. Mods will come to India in the September-October time-frame. We think this is a product for which there is a home in the Indian market… there are multiple segments of the market here that would be attracted to and can afford that feature set,” said Lencquesaing.

He hinted the Mods are likely to be priced between $50 to $100 each, though the company has not confirmed a final price. Moto Z series will be more premium priced phone, when it launches in India. MotoMods which are currently available include Power Pack to add on an extra 2,000 mAh battery to the phone; JBL SoundBoost Mod with two three-watt drivers, and a built-in 1,000mAh battery to transform the smartphone into a speaker. Finally there’s a Moto Insta-Share projector, which is a 70-inch movie projector to beam images or videos on any surface. “If you think of the Mods, the concept is limitless in that regard. We’ve opened it up to developers, the Mod Development Kit (MDK) so anyone can write applications for mods, that can then be packaged later on to sold to customers,” said Aymar de Lencquesaing. At Tech World, Lenovo announced a developer contest with a $1 million award to encourage more apps for its Mods.

The Motorola Mobility Chairman also said the Indian market is a strategic one for the company, and they will enter the offline market here. So far in India, only the premium Moto X Force is available offline, with other Moto options remaining online exclusive. “India will of course be one of the largest market in terms of volume, and it helps to have scale. Plus in the longer term it will have a more solid potential thanks to the upcoming 4G infrastructure, a robust economy, and more purchasing power in the future,” he said. On whether Project Tango smartphone Lenovo Phab 2 Pro would eventually make its way to India, Lencquesaing said the decision will depend on the local teams.