‘Mirzya’, a compelling love story based on the Punjabi folklore about Mirza and Sahiban, produced by Cinestaan Film Company and ROMP Pictures, introduces a new generation of acting talent, including Harshvardhan, Saiyami and Anuj Choudhry while Anjali Patil, KK Raina, Om Puri and Art comprise the supporting cast. Despite of a strong star cast and a lot of promotional events the film opened at a low response from thye audience on the silve screen on Friday.
Trade analyst Taran Adarsh tweeted, “#Mirzya morning-afternoon trends very weak… Needs a miraculous jump in evening + night shows and also on Sat + Sun to leave a mark at BO.” The epic fantasy romance saw practically empty theatres in morning shows and saw only 20-25 percent occupancy. A clearer picture will emerge once the first day collections come by Saturday morning.
#Mirzya morning-afternoon trends very weak… Needs a miraculous jump in evening + night shows and also on Sat + Sun to leave a mark at BO.
— taran adarsh (@taran_adarsh) 7 October 2016
The film also had a gala premiere at BFI London Festival on Thursday. Debutant Harshvardhan Kapoor, his sister Sonam and their father Anil Kapoor graced the red carpet along with Saiyami Kher who shared the silver screen with Harshvardhan Kapoor in the movie as lead actress.
Celebs who saw earlier shows of the film also praised it on social media, building a lot of buzz around the movie. However, on Friday, the film opened to mixed reviews.
Its competitor, Tutak Tutak Tutiya didn’t fair any better. A horror comedy, the film stars Prabhu Deva, Tamannah Bhatia and Sonu Sood. The film again saw a poor response with its first day collections to be around Rs 1 crore. The film saw 15-20 percent occupancy in morning.
Mirzya and Sonu Sood’s production Tutak Tutak Tutiya are likely to fare well at the theatres in North India, but they may not do the same in the southern parts of the country.