Ahead of the festive season, handset maker Micromax will launch four 4G cell phones, estimated under $100 (about Rs. 5,700), to cash in on the blasting interest for LTE gadgets.
Micromax has joined forces Google to preload the last's video calling application, Duo, on all the 4 cell phones.
"Video calling is seen to be an exceptionally urban wonder and corner yet at Micromax, we trust that there is an immense potential to massify the administration by taking it past the level 1 markets where Micromax has an unmatched edge," Micromax prime supporter Vikas Jain told to a news agency.
The 'video arrangement's will help a large number of clients find the Duo application and will be a volume driver for Micromax in the happy season, he included.
Offers of 4G handsets have become fundamentally in India as administrators extend their fast Internet administrations (4G LTE) systems in the nation. As indicated by investigators, the pattern will increase further energy with the dispatch of Reliance Jio's administration that is putting forth free voice calling and shoddy information rates to purchasers.
As per research firm IDC, 4G cell phones shipments remained at 15.4 million units in January-March 2016 quarter, enrolling a development of more than 6 times over the same time frame a year ago.
"The coordinated effort with Google Duo is critical. Clients will discover Duo simple to lock on to Duo's straightforward interface…all the 4 telephones will be sub-US dollar 100," he said.
A month ago, Google dispatched Duo for Android and iOS clients that contends with applications like FaceTime and Skype.
The video calling application, initially reported by Google at its I/O designer meeting prior this year, means to remove the "intricacy from video calling".
"In the principal month alone we have seen more than 10 million downloads, with US and India being among the top nations," Google Group Product Manager Amit Fulay said.
Twosome permits clients to interface utilizing their telephone number without a different username/account. Google likewise presented another component 'Thump Knock' that permits individuals to see live video of the guest before they reply, helping clients interface with the individual even before they get.
"Twosome has been worked to be quick and dependable, with the goal that video calls associate rapidly and function admirably even on slower organizes, something that we believe is applicable for the Indian business sector," Fulay said.