Mumbai: Home grown brand Micromax on Monday launched two new affordable handsets under its Unite-range, the Unite 4 and Unite 4 Pro. While the Unite 4 will be available for buying via physical retail stores at a price of Rs 6,999, the Unite 4 Pro will be available for buying from Snapdeal at a price of Rs 7,499.
Canvas Unite 4 and Unite 4 Pro come with Indus OS 2.0, which is an OS in 12 regional languages, have a fingerprint sensor, and are 4G-enabled devices. Micromax says it will target 300 million first time smartphone users in India who are willing to move to smartphones over the next 3 years, but haven’t because they are uncomfortable using a smartphone in English. Micromax claims its Unite series is the most successful range grossing over 2.5 million units in sales till date.
The Micromax Unite 4 and Unite 4 Pro come with a 5-inch HD IPS display with a 720×1280 pixels resolution. While the Unite 4 is powered by a 1GHz quad-core MediaTek processor with 1GB of RAM and 8GB internal memory, the Unite 4 Pro is powered by a 1.3GHz quad-core Spreadtrum processor with 2GB of RAM and 16GB of internal storage. Both the phones support expandable storage pf up to 32GB via microSD card.
While the Unite 4 runs Android 6.0 Marshmallow, the Unite 4 Pro runs Android 5.1 Lollipop. "We at Micromax believe that the key levers of smartphone category growth are regional language, big screen size, 4G, online and mid premium segment. Regional language support is the most overlooked with Micromax being a pioneer in bringing language smartphones to the country with its Unite series.
Basis our research, we found that consumers don't upgrade because of lack of convenience and language inhibitions, contrary to the popular belief of price being the biggest barrier for most of the people wanting to upgrade from feature phones to smartphones. To address this challenge, we partnered with Indus OS to take a lead in breaking the language barrier and provide users the best localised smartphone experience," Shubhajit Sen, chief marketing officer, Micromax Informatics said.