Local handset maker Micromax needs to step back into the smartphone advertise after a what gave off an impression of being a somewhat calm quarter. The company as of late propelled its Canvas Mega 2 Plus spending plan smartphone, is additionally prodding flagship model with a double camera module. However, with the level of rivalry of Chinese smartphone brands, Micromax is taking a fairly surprising course to build its overall market share and that would be by offering highlight feature phones.
Micromax chief marketing officer Shubhajit Sen, the company is meaning to offer around 5-6 million units of the forthcoming Bharat 1 and Bharat 2 4G VoLTE smartphones in India.
The move as indicated by the showcasing officer would help Micromax increment its general promoting offer in India and contend better with Chinese brands.
To guarantee this, Sen affirmed that Micromax is in chats with telecom administrators for coordinated effort.
A similar publication likewise uncovered that Micromax’s Bharat 2 would be the first to dispatch in around two weeks, while the Bharat 1 would be propelled later.
There is also a Bharat 3 include smartphone in progress yet no insights in regards to the same were shared.
The Bharat 1 will be the initial 4G VoLTE include feature phone and will be valued at Rs 1,999. Which makes one wonder why VoLTE on a small component feature phone?
As indicated by Sen there is an interest for such smartphones in the section level fragment. Similar originates from tier 2 and tier 3 cities.