Michelin Tyres has introduced their maiden television commercial titled ‘Safely Ahead’ to emphasize the brand’s ability to offer safer mobility for motorcyclists and scooter riders. Pradeep G Thampy, Commercial Director, Two Wheels, Michelin Asia, Africa and Middle East has also further conveyed that, we tacit that there were three safety anxiety of the consumers- Stability on uneven roads, wet grip and braking. Our short to Publicis was to found the iconic Michelin Man in India and to form out how he could help the Indian customer conquer these obstacles on road.
The off-road motorcycle market in India is comparatively little, but amongst the old Hero Impulses, the fresh Royal Enfield Himalayan and the Triumph Tiger range, there are a mounting number of motorcycles that necessitate off-road tyres. Typically, these bikes have 18- and 17-inch tyres at the rear, with 19- and 21-inch tyres up front. The substitute for the OE tyres can be difficult to find. Michelin is probably going to introduce its fresh Anakee Wild tyre. The Anakee Wild is a dual-sport tyre, which entail an equilibrium flanked by on-road and off-road use. They believe this is a high-quality mix for Indian off-roaders who are typically plugging absent at trails rather than more hardcore off-road riding. Michelin also further conveys that, the Anakee Wild is its primary off-road radial tyre that offers tyre life as well as stability and comfort. The Anakee Wild is obtainable in a choice of two 19-inch front sizes and two 17-inch back sizes. Michelin’s attendance in India is through a increaseing network of 3,000 points of sale. The corporation presently sells seven tyre ranges, counting a mix of imported radial tyres and the Sirac Street and City Pro tyres manufactured by TVS Tyres for Michelin. The corporation presently took its subsequently step in Indian market by launching its primary television commercial.