Maruti Suzuki Baleno hits the One lakh units milestone in India


Maruti Suzuki the Indo-Japanese carmaker’s recently launched hatchback the Maruti Suzuki baleno crossed the one lakh units sold milestone in India. The Baleno which was launched in October 2015 has completed a year in the Indian car market and has been one of the top-sellers in Maruti Suzuki's line-up. In addition to domestic sales, 33,800 Baleno cars have been exported from India to global markets like Japan and Europe.

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 Maruti Suzuki's Executive Director Marketing & Sales, R S Kalsi, sharing his views on the recently achieved milestone said, "Baleno is one of the big success stories of the Indian auto industry. Baleno carries our new design philosophy and is equipped with several high-end features and technologies like Apple CarPlay that have attracted young customers. Our engineers have ensured that built on an innovative new platform, Baleno offers superior ride and handling, besides best-in-class fuel efficiency. Safety features like dual airbags and ABS with EBD are standard in Baleno – another first for this segment. It is truly a symbol of Make-in-India."

The Maruti Suzuki Baleno is currently available with both petrol and diesel engines. The Petrol derivative is powered by a 1.2-litre motor while the diesel derivative gets a 1.3-litre, Fiat Sources oil burner. The former is good for 83Bhp while the latter can pump out 73Bhp of power. The transmission responsibilities are handled by a 5-speed manual gearbox while there is a CVT automatic on offer as well. The prices for the base petrol variants start at INR 5.25 lakh (ex-showroom, New Delhi) and goes all the way up to INR 8.36 lakh (ex-showroom, New Delhi) for the top spec diesel variant.

The point to be noted here is that rival Hyundai i20, launched in August 2014, achieved the same feat in about the same time, which shows both the cars have been quite popular among buyers. Besides the one lakh Baleno cars sold, many customers have placed orders for the car and it currently commands a waiting period of four to six months depending on the variant. Commenting on that Kalsi said, "I express gratitude to all these customers. This reflects their trust in Baleno. We have optimised our production so that we can deliver their cars in the committed timeframe while ensuring the highest levels of quality".

The Baleno has also played a key role in increasing the popularity of Maruti's premium dealership outlet – NEXA Experience, which exclusively retails the Baleno and S-Corss. Maruti also plans to launch a performance-spec version of the car, Baleno RS, which is expected to go on sale in India later this year.

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