MUMBAI : Mahindra Agri Solutions, a some portion of Mahindra and Mahindra Group, has shaped a joint endeavor with Belgium-based Univeg (Greenyard Foods) to source products of the soil specifically from ranchers and retail them on e-business stage www.shopping.merakisan.com.
The recently framed joint endeavor organization Mahindra Univeg will possess and work the online stage MeraKisan.
Mahindra Agri Solutions will possess 60 for each penny in the joint endeavor organization, while the rest would be held by Univeg.
Mahindra Univeg arrangements to remove the mediators in the foods grown from the ground esteem chain business and offer them on the advanced stage to profit both the ranchers and end buyers.
Prashanth Patil, lion's share partner of MeraKisan, will be the CEO of the recently shaped organization.
Ashok Sharma, Managing Director, Mahindra Agri Solutions, said the organization's interest in MeraKisan will empower the ranchers and the shoppers to interface digitally to make a win-win circumstance.
Prashanth Patil, CEO-Designate of MeraKisan, said the computerized stage will guarantee conveyance of brilliant products of the soil at the entryway venture of the purchaser and turn into an innovator in making esteem for ranchers.
At present, Mahindra Agri Solutions retails heartbeats and palatable oil in select states through its NuPro image. It likewise offers natural products, vegetables and dairy items under Saboro brand.
Having developed more than 11 fold in the most recent 5 years, Mahindra agri business has gotten to be one of India's biggest grape exporters and built up 'Ranch to Fork' nearness over the agri esteem chain.