Maruti Suzuki country’s leading and largest car maker introduced a special “M S Dhoni inspired” edition of Alto small cars on Saturday. The special editions are part of the carmaker’s association with the upcoming movie ‘MS Dhoni – The Untold Story’ which is based on the life of India’s limited over cricket skipper.
R.S. Kalsi, Executive Director (Marketing and Sales), Maruti Suzuki India, said, "Alto's association with the movie is based on the cricketer's massive popularity which harmonises with the credibility of the car in India. As iconic brands both are equally loved and recognised across languages and cultures across India. Alto is the only car brand to cumulatively sell 30 lakh units. M S Dhoni is a living legend of Indian cricket and is recognised for his dynamic leadership style in cricketing world. The achievements and recognitions of both MS Dhoni and Alto make them the true stars of their own leagues."
The special edition by the company will be available for sale from October 2016, however the com-pany is yet to reveal the price of this edition.
The special edition Alto has Dhoni inspired sporty seat covers with number "7", MS Dhoni signature decal and body graphics, high end music system, reverse parking sensors, among others, the company said in a release. The limited edition Maruti Suzuki Alto 800 and Alto K10 will continue to come powered by the 47.3bhp 796cc engine and the 67bhp 998cc K10B engine, respectively.