Bollywood is one of the most glamorous film industries in the world. B’town celebs not only earn from the movies they star in, but the actors and models in this industry are able to earn huge income in the form of salary for their acting and heavy income from endorsements.
Te Most Valuable Celebrity list is always topped by the King Khan of Bollywood Shahrukh Khan. SRK is always known as one of the most wisest celebrities in Bollywood because of his quotes and sayings, to his inspirational speeches, this man has been king of words.
But recently another celebrity has dethroned SRK and become the Most Valuable Celebrity 2017. Can you guess who is this celebrity?
Surprisingly it’s Virat Kohli who became the Most Valuable Celebrity 2017 with celebrity value of $143 million.
The managing director of Puma India, Abhishek Ganguly which Kohli endorses, said, “Virat has transformed the way fitness is looked at in Indian cricket. He has emphasized the role of an athlete and reshaped cricket in the millennial culture.”
While Varun Gupta, Duff & Phelps MD and regional leader, India, Japan and Southeast Asia stated that “For the first time since 2014, Shah Rukh Khan has slipped from the top ranking and has been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fuelled by his extraordinary on field performances and off-field charisma.”
Undoubtedly Virat is a youth icon with effortless style. The captain of Indian Cricket Team has signed an eight-year deal with the brand early this year. This deal made Virat the first Indian sportsperson to sign a Rs 100-crore endorsement deal with a single brand.