The Yahoo owned blogging Platform Tumblr, has launched a live video to help compete against Facebook and Twitter. The company Yahoo had acquired Tumblr in May 2013 in $1.1 billion to better connect with younger online users.
Similar to Facebook Live and Twitter's Periscope, Tumblr has also introduced its new feature i.e. Live Video”.
"By the end of today, you'll be able to broadcast yourself directly into your followers' dashboards," said a Tumblr statement
Recently, Tumblr has 300 million blog accounts but still its growth lag behind other social media sites. It is used by around 8.7 percent of US Internet users, far below the 69.9 percent who use social networks in general.
Live streaming has become a very popular tool on social media with the launch of Periscope last year and Facebook Live, which opened to all users of the leading social network earlier this year.
Users on Tumblr will be able to upload from Google-owned Youtube as well as other applications such as YouNow, Kanvas and Upclose.