Iphone X Launch: Highest revenue in Sydney beyond the expectations


SYDNEY- In central Sydney on early morning friday hundreds of people lined outside Apple Inc’s store to be among the first in the world to buy the new iPhone X.

Soon after Apple released fourth-quarter results with a rosy forecast for holiday-season sales the Sydney shop opened, allying concerns about phone production delays and sending shares to an all-time high in after-market trade.

On Apple’s flagship Sydney branch around 400 people lined up outside to pay $1,579 ($1,218) for the 10th-anniversary model, a glass-and-stainless-steel device.

Builder Bishoy Behman who was of 18 told that It’s beautiful bro, what a feeling, I’m excited after taking up two phones as the first person in the line.

Behman, who plans to sell the phones on for around $3000 each, said that he camped outside the store for a week before paying to improve his place in line overnight.

On Oct. 27 Apple opened pre-orders for the iPhone X for the people of Sydney.

Reuters on Thursday the company was “quite happy” with how manufacturing of the iPhone X was progressing Apple Chief Financial Officer Luca Maestri told.

The product that powered Apple’s rise to become the world’s biggest technology company with a market capitalisation of $862 billion because the iPhone X comes a decade after the original iPhone.

After a release of the iPhone 8 is an incremental advance over the iPhone 7 – several weeks ago, crowds came back for the iPhone X.

On Thursday evening Lines had already started to form outside Apple’s New York City stores, with a salesperson at one shop in the Upper West Side telling Reuters about 20 people had queued up so far.

In iPhone X  the change is that the removal of the physical home button and fingerprint sensor that customers use to unlock the device.

The phone is instead unlocked with a Face ID system, which uses a depth-sensing camera on the front of the phone to let the user unlock it with his or her face.

“I thought not having a home button would be an adjustment, but the new gestures are easy to learn,” IT worker Greg Johnson told Reuters after testing his new phone in Sydney.

Apple forecast fiscal first-quarter revenue of $84-87 billion. Analysts on average were expecting $84.18 billion, according to Thomson Reuters I/B/E/S. The company’s net income rose to $10.71 billion.

The sale of Iphone X is started in India from today onwards at 6pm on Amazon and Flipcart. IPhone X India price starts at Rs. 89,000 for the 64GB version while the 256GB version is priced at Rs. 1,02,000. The smartphone will be available in Silver and Space Grey colours.