Instagram Hits Over 500 Million Monthly Users


Technology: Instagram now achieves more than 500 million monthly users and 300 million users at daily basis. The company declared that more than 80 percent of the users are from outside United States. The company owned by Facebook Inc had 400 million users last September.

On average, more than 95 million photos and videos are shared each day.  It has seen its user base more than double over the past two years. Facebook bought Instagram in 2012 for $1 billion. Instagram has rapidly eclipsed Twitter Inc, which has above 300 million users. Facebook has about 1.6 billion users.

Instagram has grown into one of the most popular social media apps worldwide and is expected to contribute significantly to Facebook's revenue, with research firm eMarketer predicting the company will generate $1.5 billion (roughly Rs. 10,136 crores) in ad revenue this year.

It is able to leverage Facebook's popular advertising technology and resources to target highly specific audiences. Instagram said users shared on average more than 95 million photos and videos every day, with posts garnering 4.2 billion "likes" each day.