Indian tablet market grew 14.4% in Q2 2016: IDC


New Delhi: Tablet shipments in India fell 5.6 percent on year to.0.98 million units, according to International Data Corporation (IDC). Shipments however rose 14.4 percent sequentially.

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Datawind led the market with 27.5% share, followed by Samsung with 14.7% share, the report said. The two were followed by iBall, Lenovo and Micromax.

"Tablet market declined as consumer market receded by 12.5 percent year-on-year in Q2 2016, while commercial segment continues to grow at a healthy rate indicating clear shift in the focus of the market," said Karthik J, Senior Market Analyst, Client Devices, IDC India.

Approximately three-fourth (3/4th) of tablets sold in India are below $150. Samsung dominated the mid $150-350 segment, while the premium $300+ continues to be dominated by Apple, driven primarily by its iPad Air 2. Also, premium end of detachable segment spiked in the quarter owing to healthy shipments from Apple's newly launched iPad Pro 9.7.

After the steady ramp since the first quarter last year, detachable shipments dipped sequentially for the first time but managed to post healthy double digit year-on-year growth.

IDC India has forecast tablet shipments to grow sequentially in the third quarter as vendors tprepare the channel with enough inventories for the approaching festive season.

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