The LeEco company which is considered the internet and technology conglomerate has made its next move into the star-spangled realm of Bollywood.
The company has signed up as the official powered-by sponsor of the prestigious, highly celebrated International Indian Film Academy (IIFA) Awards 2016.
The partnership has been done between LeEco and the iconic Bollywood film awards.
The 17th edition of most spectacular celebration of Indian Cinema, IIFA will be held in the capital of Spain, Madrid from 23rd – 26th of June this year.
Mr. Atul Jain, COO, Smart Electronics Business, LeEco India, said, “We are extremely delighted to have partnered with one of the most coveted platforms representing Indian cinema globally. Our key differentiator is our exceptional content ecosystem model in India that lets users enjoy a seamless viewing experience on their phones and in the near future, other LeEco screens, similar to IIFA which celebrates and curates magical and memorable entertainment for everyone. This partnership truly exemplifies our India strategy for content – providing high quality curated Bollywood experience to our users, on-the-go.”