How Smriti Irani’s ‘I wear handloom’ crusade turned into a hit on Twitter


NEW DELHI: In not exactly a week, Union materials priest Smriti Irani's #iwearhandloom Twitter battle has turned into an immense hit, and not on the grounds that the delicious Milind Soman is one of the big names posturing in handspun attire.

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On the eve of National Handloom Day, on Saturday, Prime Minister Narendra Modi declared that the materials service will soon open retail locations to increase the @indhandloom program.This declaration from the PM was undoubtedly helped by the material priest's Twitter outreach program.

On August 1, Irani posted the accompanying tweet and her record was overflowed with tweets and retweets of pictures of normal subjects and big names wearing handloom.n National Handloom Day on Sunday, the materials pastor requested that Indians reestablish their vow to wear handloom and to bolster the nation's weavers.As said before, enthusiastic runner and previous model Milind Soman, was one of the famous people whose photo was posted by the Fashion Design Council of India (FDCI) in backing of Irani's crusade.

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