Hours after the scheduled release of Freedom 251 was failed, the Noida Based startup, Ringing Bells rescheduled the date to July 8. The company now claims to deliver 5000 smart phones pan India but with an additional delivery charges of Rs.40 which makes the total owning price to be Rs.291 now.
After delivering 5,000 handsets, CEO MohitGoel told IANS that he 'will wait' for customer feedback. Further claims to be 'ready with 500 service centres across-India to address people's queries'.
The CEO has even written a letter to PM Narendra Modi asking for government support. He believes that with government support of Rs. 50,000 crore from its Digital India funds, they can ensure the reach of their phones to 750 million people in India at Rs. 251.
Currently the company is bearing a loss of Rs. 180 – Rs. 270 per smartphone, as it imported parts from Taiwan, but hopes to make it up in volume sales. Goel has plans to generate revenue by creating as many as 100 new apps, and sell it for Rs. 1 to Rs. 3 to its Freedom 251 users.
The Ringing Bells Freedom 251 runs on Android 5.1 Lollipop, and features a 4-inch display. It is powered by a quad-core 1.3GHz processor paired with 1GB of RAM, and 8GB of storage (expandable to 32GB). It sports an 8-megapixel primary camera with flash, a 3.2-megapixel selfie camera, and a 1,800 mAh battery. It is available in Black, and White colour options, and comes with all basic Google apps.
As far as their future plans are concerned the company is hoping to launch an all new HD LED TV at less than Rs.10,000 and a new range of smartphone in near future.