Vodafone India the country’s second-largest telecom operator on Monday said it will offer free subscription for its Vodafone Play app – an app that offers videos, movies, TV shows and music – for all customers for three months, in a bid to compete with new entrant Reliance Jio Infocomm’s similar offer for MyJio App store, by offering content and in turn hoping to increase data usage on its networks while at the same time creating a model to monetise its video and music content aggregation services. The offer would be valid till December, 31 2016.
Elaborating on the development, Sandeep Kataria, director-commercial, Vodafone India, said, “People are increasingly watching more videos and listening to music on their smartphones. Instead of downloading multiple apps, all they need is to download and use Vodafone Play that offers the best of content digitally for all their entertainment requirements.”
The app has more than 180 television channels, over 14,000 movie titles and also has aggregated content from Hooq and Hungama movies. To be right, subscribers of any mobile phone operator can download Vodafone Play app to access the content for three months, but they will be charged for the services after the free period.
Vodafone India, the country’s third largest operator has about 200 million subscribers on its network by less than 500,000 of its users have downloaded its Vodafone Play app since the launch on September 27, data from Google Play store showed. This is far less compared to the more than 10 million downloads that MyJio app has witnessed on Google Play store, since the official launch of services on September 5.
The move came out as competitors Reliance and Airtel were offering a range of apps for their customers to stream and download multimedia content. Reliance Jio offers JioMusic, JioCinema, JioTV Live etc, and Airtel offers its multimedia services in the form of Wynk Music and Wynk Movies.