Technology: Facebook has signed deals with media companies and celebrities to create videos for live streaming services worth $50 million. The Facebook had signed at least 140 deals, including with CNN, the New York Times, Vox Media, Tastemade, Mashable and the Huffington Post, the Journal reported on Tuesday, citing a document.
Comedian Kevin Hart, celebrity chef Gordon Ramsay, wellness guru Deepak Chopra and NFL quarterback Russell Wilson are among the celebrities that Facebook has partnered.
17 of the contracts were worth at least $1 million and were part of an effort to promote Facebook Live, the new service that allows anyone to stream live content. It said Facebook has not yet determined how to monetize the new video service but wants to develop a steady stream of content to draw in more viewers.
BuzzFeed, which drew millions to live video of an experiment to explode a watermelon earlier this year, is slated to receive $3.05 million and the New York Times $3.05 million, according to contracts seen by the Wall Street Journal.