New Delhi: Teens or those below the age of 21, are often found to be one of the most active groups on social media. Thus, it is natural for brands to consider the teen market as the focus of most of their marketing activities.
Hoping to target high-school goers, social media giant Facebook has launched a new iOS app Lifestage – which asks users to fill in their biographical details and then turns them into a virtual profile video, sharing it instantly with their school networks. Lifestage, a standalone iOS app for people under 21, asks users for their happy face, sad face, likes, dislikes, best friend, best book, the way they dance and more.
However, instead of filling the biography quiz with text, users shoot videos, which Lifestage turns into a video profile others in their school network can watch. The app allows users to discover video profiles created by others in their school and learn more about their colleagues, their shared interests and passions, Facebook announced in a blog post today.
Every time someone updates their page, it will show up in a feed prompting others to check it out, the post said. Users who are above the age of 21 can still make their profile using the app, but they would not be able to check the profiles made by others.
Users need to select their school name after signing up and the app shows other people's profile to them only when at least 20 other students from the same school register on it, reminiscent of the way Facebook was originally launched in the US – school by school and University by University.