In an offer to strength its non-oral consideration business, packaging major Essel Propacktoday said it has created a covered plastic tube "Mystik" for bundling premium hair colorants and engineers.
"Mystik presents Essel with a tremendous business opportunity in the non-oral consideration class. It is evaluated that hair colorants speak to a 2.5 billion tube opportunity all inclusive.
"With a few advancements in our portfolio and an assortment of creative embellishment highlights, we are all around ready to take full preferred standpoint of Mystik and offer brands a one of a kind chance to overhaul their bundling, along these lines business congruity alternative," Essel PropackGlobal Innovation Head M K Bannerjee said in an announcement.
Essel Propack, part of the USD 2.4 billion Essel Group, has a piece of the overall industry of 36 for each penny in volume terms all inclusive in the oral consideration market.