E-commerce Discount shows Sign of maturity


The week-long deal has recently closed and looking at the cases staked by the huge three in the ecommerce section, Diwali has come ahead of schedule for the etailers. The business figures have reestablished confidence in the online ecommerce industry experiencing an emergency write down in valuations, low financing, addresses on benefit and questions over supportability.

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During the sale to be held from October 12-14, Snapdeal will offer deals on electronics, fashion and home as well as 10 per cent instant discount on payment through SBI Cards, it said in a statement.

It will also extend the Rs 10,000 discount offer on iPhone 7 and iPhone 7 Plus for American Express card users under the new sale period.

Other players — Flipkart and Amazon — may follow suit bringing in more festive sales ahead of Diwali.

Yet, the leaders of India’s top e-commerce firms have made these items the focal point of the debate around who won the sale and what their respective performance signifies.

Last week, Flipkart chief executive Binny Bansal took a swipe at Amazon, saying the American e-commerce giant had misjudged customers’ needs during the festive season sale by focusing on sale of groceries, which helped inflate Amazon India’s sales numbers, according to Bansal.

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