E-commerce Company Flipkart has taken decision to closed down its two features. After 10 months the company introduced its in-app peer-to-peer chat service Pin and has now decided to replace it with 'user to seller' chat.
The Ping feature was launched by former chief product officer Punit Soni. It allow users to browse for products and share them with friends while the chat feature was launched to add social elements to its platform to get users to spend more time on the app.
Flipkart has finalised that it will shut down its two features namely "image search" feature that allowed users to browse for similar products based on images they upload on the site and "ping social" feature.
Flipkart spokesperson said, "Flipkart will be pivoting its user to user chat- Ping by launching the pilot for 'user to seller chat' and 'user to customer care' chat."
The spokesperson said “the move is aimed at easing online shopping for consumers. The e-commerce major said it had started testing the user-to-seller chat with a few sellers in April 2016.”
"This new feature will help users to chat with the sellers about their product related queries, prior to even buying the final product. The pilot which started with a limited set of sellers initially, will be expanded to more sellers in the due course of the project," Flipkart said.