E- Commerce Company Amazon launches Thinner E-Book Reader at Rs. 5,999


American ecommerce and cloud computing company Amazon has unveiled an upgraded Kindle on Wednesday which will boost its e-reader sales with a thinner, lighter device at a low price.

In the US market, the new Kindle will be delivered to the customers at $80 which is the same price as the version it replaces, but with more memory and added features. It is priced at Rs. 5,999 and is up for pre-orders. The new Kindle has a weight 161 grams, or 5.7 ounces, with a six-inch display. It will start the shipping of its new product from July 7.

"Unlike reflective tablet and smartphone screens, the high contrast touch screen display on Kindle eliminates glare in any setting, even in direct sunlight," Amazon said in a statement.

"Recent studies have shown that evening exposure to blue light from backlit screens like tablets and smartphones can suppress the body's production of melatonin, a naturally occurring hormone that helps the body fall asleep. Because the Kindle display emits no light, you can read anytime without losing sleep."

Thinner E-Book reader  includes feature such as "export notes,"  which allow users to send notes and highlights from a book to e-mail, and Bluetooth audio paired with a screen reader that can allow the visually impaired to hear content without an adaptor.