The first teaser of the upcoming movie “Dear Zindagi” is out now and the teaser is all about the cute bonding between superstar Shah Rukh Khan and actress Alia Bhatt. The film is all about discovering the joys of an imperfect life.
The over one minute long video features the 50-year-old performing artist giving some life lessons to youthful Alia.
“And so it begins. The sweet journey of life… Here you go, @aliaa08. #DearZindagiTake1,” Shah Rukh tweeted the teaser.
— Shah Rukh Khan (@iamsrk) 19 October 2016
Alia, 23, also shared the teaser, “It’s here! #DearZindagiTake1: Life is a Game! @iamsrk”
— Alia Bhatt (@aliaa08) 19 October 2016
In the clip, SRK is seen instructing Alia that life is an amusement and as a child he used to come to ocean shoreline with his dad to play “samandar se kabaddi”.
Shinde has kept up the noteworthy straightforwardness she showed in her presentation directorial wander “English Vinglish”.
She has likewise penned the story and is even co-creating the venture with Gauri Khan and Karan Johar.
Director Gauri Shinde has confirmed that Dear Zindagi will be introduced to fans in bits and pieces – via teasers titled ‘take one,’ ‘take two’ and so on – instead of a full-fledged trailer.
In an interview with mid-day.com, she said Team Dear Zindagi have opted for an out-of-the box idea for promoting the film: “We have decided not to take the conventional route for this movie. We will release small videos titled Dear Zindagi take 1, take 2, take 3, and so on. I am not too sure if it can be called a new marketing strategy, but the idea is to invite the viewer bit by bit into the experience of the film.”
Gauri Shinde also revealed that the idea was originally suggested by SRK and she simply jumped on board: “It was Shah Rukh’s suggestion and I was with him on that. Some believe that trailers should clearly tell viewers the story of the film, but I feel any promotion should make them want to watch the film in the theatre to find out what it is all about. Knowing it all kills the magic of cinema.”
Dear Zindagi, coordinated by Gauri Shinde, is created by Gauri Khan and Karan Johar. The film stars Aditya Roy Kapur, Ira Dubey, Kunal Kapoor, Pink acclaim Angad Bedi and TV performing artist Sidharth Shukla. The film will discharge on November 25 this year.
Here is the first teaser of the movie Dear Zindagi: