New Delhi, July XXth, 2016: The MoU has been signed between India’s leading Science-based Ayurveda Company Dabur and Defense Institute of High Altitude Research (DIHAR), Leh to promote sustainable cultivation of high-altitude medicinal plants in the most difficult terrain in the world, Ladakh.
This initiative will help both the organisations to educate the farmers in Leh-Ladakh about high altitude medicinal plant species and also help enhance the livelihood of villagers in the cold desert area of Leh-Ladakh by involving them in cultivation of medicinal plants.
The first step towards the goal of implementing conservation & environmental development benefits in Leh-Ladakh will be a baseline survey of the area for cultivation of highly endangered medicinal plant species. It will focus on development of a self-sustainable system by creation of a value chain for the targeted endangered species and sustainable management of bio-resources by implying scientific agronomy practices and thereby ensuring biodiversity conservation, said Dr. Bhuvanesh Kumar, Director, DIHAR.
Speaking on the occasion, Dr. J. L. N. Sastry, Head – Healthcare Research, Dabur India ltd, said: “The Great Himalayas is home to the greatest of Ayurvedic ingredients, and Dabur, as the custodian of traditional Ayurvedic knowledge, has always been a frontrunner in encouraging the advancement of Ayurveda in India. We are pleased to be the initiator of this developmental programme, which will not only help in growing and cultivating high altitude medicinal plants to prepare Ayurvedic medicines but also provide an alternative source of income to the farmers living in the often neglected high altitude mountain areas.”
Under this tie-up, Dabur India Ltd officials will also impart training to the villagers on sustainable cultivation of herbs. Jivanti Welfare and Charitable Trust (JWCT), Dabur India Ltd’s CSR arm, had approached DIHAR & PRAGYA(an NGO operating from Leh-Ladakh), with the primary focus on helping the local community in Leh-Ladakh while also augmenting the population of medicinal herbs in the country.
“At Dabur, we have been proactively engaged in not just protecting rare and environmentally sensitive herbs and medicinal plants but also increasing their coverage by engaging community in cultivating these rare herbs. This agreement with DRDO is a big leap forward in this direction. We will be training the community members, tribals and farmers on sustainable cultivation techniques and helping supplement their income,” Dr. Sastry said.
Defense Institute of High Altitude Research is engaged in evolving novel inputs, with focused R&D in cold arid agro-animal technologies aimed at enhancing the agro-animal productivity to enhance availability of fresh foods for troops in Ladakh, the most difficult terrain in the world.
PRAGYA is a non-government organization working for a range of welfare programmes exclusively for BPL communities including but not limited to, sustainable livelihood generation through Rural development, promotion of sustainable cultivation of medicinal plants, alternate livelihood development in the country