Now counter a luxurious ride for rates as cheap as Rs.19 per km with Ola Lux, a new category of Ola introducing Jaquar, Audi, Mercedes, BMW, Toyota Fortuner, Honda Accord and other high-end sedans and SUvs on-demand under the Lux offering, on the Ola mobile app.
Sensing the immense potential in the luxury segment for in-city-travel, the company has begun this service in South Mumbai and soon to cover other parts of the city.
Although the minimum fare for air-conditioned fleet taxis operating in Mumbai Metropolitan Region is Rs 29, Ola Lux is available for booking at a minimum fare of Rs 200 for 5km, and Rs 19 per km then on. Ride time charge of Rs 2 per minute is also applicable.
Raghuvesh Sarup, Head of Categories and Chief Marketing Officer at Ola said, Lux is a brand new category from Ola that brings unmatched style and comfort for those who demand it. Ola has always focused on providing superior in-cab experience, and choices to suit the need, usage occasion and mood of its customers. Ola Lux is an offering in that direction, at the high end.
Raghuvesh further added, with a growing number of young executives, entrepreneurs and professionals, the need for on-demand luxury sedans is growing tremendously in a city like Mumbai. Young adults like the flexibility of not having to drive in heavy traffic or having to park, while still travelling in a stylish luxury ride made available within minutes via the Ola app on their own smartphone!
The statement says that the Lux icon appears on Ola app when the customer is in one of the designated areas in Mumbai. Features like driver details being displayed upfront, SOS buttons, AutoConnect Wifi, live tracking and seamless payment using Ola Money will continue to be available on Ola Lux, it added.
Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 350,000 cabs and 1,00,000 auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms.