Company Xiaomi partners with ‘Just buy live’ and ‘Innocomm’ for Offline presence in India


A chinese electronic company Xiaomi has proclaimed its partnership with ‘Just Buy Live’ and ‘Innocomm’ to make its offline distribution network bigger in the country.

The Just Buy Live is an e-distributor that allows retailers, shopkeepers and big corporates to purchase directly from its platform via an e-commerce model.

This partnership will help the marketer to come up with Xiomi products via large format retailers such as Sangeetha, Big C, LOT Mobiles, Poorvika and several other stores.

The company has asserted that Xiomi products will be available to around 5,000 offline outlets.

All the smartphones including Redmi 2, Redmi 2 Prime, Redmi Note Prime, Redmi Note 3 and the Mi 5 will be present across all major Tier 2 cities in India.

Moreover, From Wednesday, smartphone Mi Max will be available in stores. The prices of Redmi and Mi products will be equal to the online pricing.

Manu Kumar Jain, India Head Xiaomi, said, "We are primarily an e-commerce company and we have brought our learning from the online model to our offline model. We have chosen Just Buy Live and Innocomm because of their unique models that distribute directly to retailers. I believe that this strategic alliance will strengthen Mi India's presence across India. As we expand to more than 5000 offline outlets, it allows more people to experience our products and purchase them easily."