It is estimated that the average American consumes about 22 pounds a year of creamy treat. And $ 5.4 billion in 2014. Large businesses also had frozen dessert sales reaching one year, IRI, a Chicago-based research firm, according to data with.
Now, one former Air Force mechanic is hoping to change how it’s made.
“Think about it as cold plate ice cream on steroids,” Jerry Hancock, CEO and founder of Sub Zero Ice Cream.
Hancock first got the idea for ice cream made with liquid nitrogen as his restaurant business was failing and someone told him to add ice cream to the menu.
“I knew we had to be different. And the only thing that I could think of is to make it more custom than what was already out there.”
That’s when he came across an article on the nitrogen and use it to make ice cream began testing the idea out.
“We tested it for about two years before we came up with the method.”
Sub Zero Ice Cream officially launched in 2004 as the nation’s first liquid nitrogen ice cream franchise.
Hancock says his military background and degree in chemistry were the key components that helped bring this idea to life. The problem with traditional ice cream, he says, is that 50% of it is air whipped.
“We found that a lot of people have problems eating normal ice cream where they won’t with this as far as their stomach go. And, that has to do with the air content.”
With Sub Zero, “Nitrogen flash freezes the ice cream which makes it a smoother texture and it has less air whip, so it’s a more premium product,” he adds.
Sub Zero Ice Cream is now even more with plans to expand to 54 locations around the world.
“We anticipate that the growth is going to increase. We’re growing at about 20 stores per year and I think we will grow to about 50 stores per year in the next year or so,” he says.
The concept of using nitrogen instead of freezers doesn’t sit well with everyone, however.
“Everybody asks, ‘is this safe?’ But nobody doesn’t eat it,” he says. “It is very safe. It’s as safe as breathing because nitrogen is 78% of the atmosphere—so 78% percent of the air we breathe is made of nitrogen.”