The exterior of the world's tallest building, the Burj Khalifa in the Gulf emirate of Dubai, was lit up in pink Thursday to bring issues to light and supports for breast cancer.
The lights will be turned on for the following two days, and after that on same days in the coming weeks, to mark "Pink October", an annual breast cancer awareness month, said Burj's developers, Emaar Properties.
Guests to the tower, which remains at 823 meters (2,700 yards), have been welcome to "dress in pink to demonstrate their support" for the crusade.
Chocolate bars devoted to the occasion were appropriated to customers at the bistro on Burj's perception deck, situated on the 148th floor of the building.
One Emirati dirham ($0.27/0.25 euro) of everything sold amid October in shops of the tower, which has turned into a vacation spot since opening in 2010, will go towards the Al-Jalila Foundation.
The philanthropy established by Dubai ruler Sheik Mohamed container Rashed Al-Maktoum underpins an activity to advance the early discovery of bosom growth, encourage restorative treatment and store nearby research on the sickness.
Bosom disease is the most widely recognized type of malignancy in ladies around the world. It is likewise the second deadliest type of the sickness in ladies, after lung tumor.
On Monday, Dubai started development chip away at a high rise named The Tower that will stand significantly higher than Burj Khalifa when finished in 2020.