The two-day meeting of ICC chief executives of the main item on the agenda for Tuesday's launch in Dubai, two-tier Test format. BCCI will oppose it. Centralized marketing of broadcast rights, global bilateral tourism, too, can be discussed. And once again, the Indian cricket board is going to disagree.
ICC's global broadcast rights to sell existing bilateral tourism process came up with the idea of creating a radical overhaul. According to the proposal, once the current round of TV rights for the respective full member ends, each board has its overseas rights, which, in turn, contribute to the revenue being distributed between the crickets boards will be sold collectively with the common pool, the place to be.
ICC to do it with an eye to penetrate untapped market as weak cricket nations wants to feed. England and Wales Cricket Board (ECB), Cricket Australia (CA), in which a committee, Cricket South Africa (CSA), New Zealand Cricket (NZC) and the Pakistan Cricket Board (PCB) is said to be working on it, but global the body of the game's only superpower, India is going to face strong resistance.
“Unfortunately, now the BCCI is being deprived of a seat in the (ICC) finance committee. When 70 per cent of the ICC’s income is coming from the BCCI, then why should we not have a place in the finance committee? We got shunted in this whole ‘independent’ business. There’s no question of domination, but are you trying to be a Robin Hood or what; to rob the rich and give it to the poor!”
BCCI centralized marketing of broadcast rights on the ground that one of the bilateral tourism bilateral series between the two cricketing nations a "bilateral agreement" opposes. So how in the sale of television rights, the ICC came into the picture? Also, why the revenue would be shared equally among all the members? BCCI believes that the changed structure of a "losing proposition" and the amount of damages would vary from series to series. An international cricket match in India for Rs 43 crore from Star Sports and global rights are different.
For global rights, the host broadcaster invites tenders, and subject to a no-objection from host board, the rights are sold to at least two other Test-playing nations apart from the countries involved in the bilateral series.
Sri Lanka were first to oppose the idea, to be followed by Bangladesh. And now BCCI president Anurag Thakur has said his board wants to “protect the interests” of lower-ranked member nations. “The BCCI is against the two-tier Test system because the smaller countries will lose out and the BCCI wants to take care of them,” Thakur had been quoted as saying.
Players’ global body FICA, however, has backed the idea, claiming that 72 per cent of players quizzed for the organisation’s annual survey supported the two-tier format. But the Indian cricket board is not a member of the FICA, and without the support of the cricket’s biggest power, the proposal might fall flat. The centralised marketing of the global rights of bilateral series, too, might become redundant in that case. The issues are interlinked.
Back in April, the ICC had come up with the idea of making a radical overhaul of the existing procedure of selling the global broadcast rights of bilateral tours.
Present structure: Host board sells rights of a bilateral series, or for a particular period, to a particular broadcaster for home and away. The host board gets a particular amount from the broadcaster for the telecast rights for its own territory and also overseas. The broadcaster then invites tenders for overseas rights and sells it to other broadcasters. For global rights, telecast must reach at least two other Test-playing nations apart from the countries involved in a bilateral series.
Proposed change by the ICC: All overseas broadcast rights from respective cricket boards will come to a common pool. The world body will market the global broadcast rights from the pool in a bundle. For example, if a broadcaster wants to buy the global rights of an India-England series, it might have to purchase the overseas rights of Zimbabwe-Bangladesh series or Sri Lanka-West Indies series as well. Revenue earned from marketing would be shared equally among the contributing boards. The ICC wants to start the process following the culmination of the present TV rights cycle of the Full Member nations.