Auto- giant Land Rover to launch Smartphone and Accessories by 2017


Technology: At the beginning of 2017, Jaguar Land Rover will launch its first smartphone and accessories. Jaguar Land Rover is owned by Indian company Tata Motors. Land Rover has a contract with the consumer electronics company Bullitt Group to develop smartphone and range of accessories.

“Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension,” said Lindsay Weaver, Director of licensing and branded goods at Jaguar Land Rover.

“An engineering and design team from Jaguar Land Rover special operations will be assigned to the partnership and subsequently deliver a number of bespoke applications tailored to Land Rover brand and product values,” Weaver added.

“We are confident the new range of products will perfectly encapsulate everything that Land Rover represents, appealing to those who already love the brand and providing an introduction to those who are yet to discover it,” noted Peter Stephens, CEO of Bullitt Group.

The Bullitt group has also been working with various clients for their tough and solid Smartphone in the past.