While taking part in the Clean Ganga campaign, Reliance Jio will help the National Mission or Clean Gangas (NMCG) to complete the 'Namami Ganges Program'. Telecom Wing of Reliance Industries Ltd, Reliance Jio, will send messages and notifications to its users to aware about clean Ganga and to keep clean. For this, the company has entered into an agreement with NMCG.
Under this partnership Reliance Jio Infocom Limited will send clean Ganga message SMS and digital banner push notifications made available by NMC to its wider customer base during Kumbh Mela running in 2019. Its purpose is to keep the Ganga clean during Kumbh. In fact, during the Kumbh festival, a large number of people are reaching Prayagraj (Allahabad) for the 'Kumbh Snan'.