On 16th August, FMCG major Emami Ltd said it is aiming at a 15-percent revenue growth in the haircare segment in the 2019-20 fiscal. The company's haircare portfolio – Navratna, Kesh King and 7 Oils in One -- is worth Rs 1,220 crore and accounts for 25-30 percent of its topline. At present, the product generates revenue of Rs 80 crore.
Emami Director Priti A Sureka said "As per industry estimates, light hair oil is the fastest growing segment with a CAGR of 25 per cent in the last five years. As a brand, we have taken a keen interest in the segment."
"In 2019-20, we hope to garner a revenue of around Rs 100 crore from '7 Oils in One', and in the next three years, the target is to reach Rs 200 crore," she added.
Emami also announced actor Katrina Kaif as the brand ambassador for '7 Oils in One'. Actors like Amitabh Bachchan, Shahrukh Khan and Juhi Chawla have endorsed Emami products over the years.