When Tata Motors had launched the Nano car in 2008. The company must have hoped that this car would do wonders and would completely change the face of the Indian automotive industry. Because this car was very cheap and any common man could easily afford to buy this car. But this car did not meet the expectations of the company.
Now the situation is that in 2019, only one person has bought the Tata Nano. So friends, in this post, today we are going to tell you why this car failed so badly in India. Tata Motors marketed the Nano car as the cheapest car in the world. For anyone, this car proved to be his middle class.
Because of which customers started making the distance from this car. The company is going to discontinue this car next year. Because BS6 is going to be implemented in India next year. And due to low sales, Tata Motors is not in the mood to upgrade the engine of this car at all. The Tata Nano was primarily built to compete with the Maruti Suzuki Alto 800 car.
But today where Maruti Alto 800 is the best selling car in India. The same Tata Nano has failed badly in India.
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