Mumbai : Low-cost carrier AirAsia has signed an agreement to be the airline partner for Rajinikanth's upcoming movie Kabali. The airline will be exploring interesting ways to excite Kabali fans and AirAsia guests with customised in-flight menu and in-flight merchandise, according to a press release from the airline.
Amar Abrol, CEO, AirAsia India said, "Kabali has already generated so much buzz even before the release of the movie, the delight and celebration is only going to get better with all the action being planned around the release of the movie. The AirAsia Group is overwhelmed with joy to be a part of the movie and enable as many flyers to celebrate the Kabali fever!"
Kalaipuli S Thanu, proprietor, V Creations, the producer of Kabali said, "Kabali is possibly one the biggest projects that Superstar Rajinikanth has signed till date." He added that the airline is also planning a lot of engagement activities for Rajini fans travelling on AirAsia flights across its network. The Kabali excitement, with the tie-up, will also be on the air and not just on the ground. The Rajinikanth starrer has already raised the expectations of the fans and the official teaser has been viewed 2.22 crore times in one month.