17th IIFA is back to bring best together in Madrid


The 2016 IIFA Awards, officially known as the 17th International Indian Film Academy Awards ceremony, will honour both artistic and technical excellence of professionals in Bollywood and the Hindi language film industry. The Awards will be held in Madrid, Spain, from June 23 to 26.

Several Bollywood stars have already taken off to be a part of the annual extravaganza. The International Indian Film Academy to Instituted in 2000, the ceremony is held in different countries around the world every year.

With close to 150 Bollywood celebrities attending, an expected audience of around 20,000 and a business forum to facilitate talks of trade and collaborations, besides attractions integrating talent from India and Spain – the International Indian Film Academy (IIFA) gala in Madrid this year is poised to be a celebration of 60 years of the countries’ diplomatic relations.

IIFA Rocks – a music mega-event on June 24 – there will be a melange of dancers and musicians from India, as well as from Spain to give the audience a desi treat with the joy and high-on-energy flamenco.

The FICCI-IIFA Global Business Forum – a platform for international business and networking where global dignitaries and business leaders discuss and connect to create opportunities for India and the host country – the organisers expect to get 60 of India’s top CEOs.

Timmins said “IIFA is not only about the awards. It’s to do with a lot of business-to-business activities, we even have a volunteer program, a panel discussion on environment, and more,” emphasising that the aim of the event has always been to popularise India and its talent globally.

As for the pre-IIFA buzz in Madrid, it was palpable when Anil Kapoor, Hrithik Roshan, Sonakshi Sinha and Timmins were on a visit there last month. With flashmobs, flamenco dancing and a meet-and-greet with Real Madrid footballers Karim Benzema and Luka Modric, the Indian stars gave Spain a glimpse into the fun and frolic slated for June.

Nevertheless, the organisers are expecting 15,000-20,000 people.”We are expecting a lot of people London, Rotterdham, Germany, Dubai and of course, India also. We are looking at about 150 celebrities minimum, but the total contingent of crew, dancers et al there are about 750-800,” he said, sounding absolutely geared up for the celebrations.